Build Your Core Asset

Initial Setup Checklist

  1. Select a local business niche (like roofing or plumbing).
  2. Use Prompt 1 to generate a structured outline based on real industry facts, not just AI guessing.
  3. Use Prompt 2 to generate the draft section-by-section.
  4. Read the entire draft out loud. Delete words like "delve", "crucial", or "tapestry".
  5. Manually add a concluding paragraph that directs the reader to contact the specific business.

Action Prompts

PROMPT 1: Research and Outline
I am writing an educational blog post for a local residential roofing company. The target audience is nervous homeowners. The working title is '5 Early Warning Signs Your Roof is Leaking (Before the Ceiling Drips)'. Give me a detailed outline. Focus only on realistic signs visible from inside the house or from the ground. Do not invent fake roofing terminology.
PROMPT 2: Draft a Specific Section
Using the outline you just created, write the section for 'Sign #2: Water Stains on the Attic Decking.' Write in a reassuring, professional tone. Use short paragraphs. Explain exactly what it looks like and why it happens. Do not use the words 'moreover', 'furthermore', or 'delve'.

Finished Example

This is an illustrative finished example for educational purposes.
A Google Doc containing: **5 Early Warning Signs Your Roof is Leaking** Most homeowners only notice a leak when water is dripping onto the kitchen floor. By then, the damage is already expensive. Here are five early warning signs you can spot right now, without ever climbing a ladder. **1. Peeling Paint Near the Roofline** When moisture gets trapped under your roof, it needs somewhere to go. Often, it escapes through the exterior walls. If you see the paint blistering or peeling just beneath your roofline, water is likely getting behind the siding... *(Continues for 800 words, ending with a CTA to book a free local inspection)*

Common Mistakes

  • Generating the whole article in one prompt

    Impact: The AI will produce a generic, repetitive, 400-word essay that sounds like a high school assignment.

    Correction: Always outline first, then prompt the AI to draft one specific section at a time.

  • Publishing AI hallucinations as facts

    Impact: If you write that 'roofs should be washed with bleach', the roofing company looks incompetent and fires you.

    Correction: Manually Google any specific technical claim the AI makes to verify it is true.

  • Ignoring formatting

    Impact: Clients hate huge walls of text. It looks unprofessional.

    Correction: Use H2 and H3 headings, bold text, and bullet points to make the article skimmable.

Failure Recovery Warning: Diagnostic guidelines for content writing.

Practice Execution

  1. Open your AI tool and run Prompt 1 to generate the roofing outline.
  2. Review the outline. If a point seems unrealistic (like 'use a drone to inspect'), ask the AI to replace it.
  3. Run Prompt 2 to generate the first section of the article.
  4. Paste the result into a Google Doc.
  5. Repeat the process for the remaining sections.
  6. The Human Edit: Read the entire document. Delete redundant sentences. Change complex vocabulary into plain English.
  7. Ensure the final word count is around 800-1,000 words and looks professional.
Supplementary Methodology & Evidence
Methodology & Evidence: Generating section-by-section (Prompt 2) is the industry standard for AI-assisted writing because it prevents the AI from skipping details to hit a character limit. Human editing is mandatory; raw AI text ranks poorly in search engines if it provides no unique value.

Ready to execute?

This playbook explains the work. My Mission is where you DO and TRACK the work.

Start Building