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Your Commercial Offer

Title: Weekly Newsletter Management

Target Buyer: Local consumer businesses with an existing list of 200+ emails.

Problem: The owner knows they should email their list but doesn't know what to write or lacks the time.

Deliverable: 4 edited, ready-to-send email drafts per month delivered via Google Docs.

Scope Boundaries: We provide the written copy only., We do NOT log into their Mailchimp/software to send the emails., We do NOT guarantee open rates or sales conversions.

Pricing Guidance

Pricing depends on scope. EarnWise is still validating representative market pricing for this opportunity.

Outreach Strategy

Target: Local businesses (gyms, salons, boutique retail) where you have either been a customer or have joined their email list.

Channel: Direct email or dropping off a physical copy at the front desk.

Follow-Up Limit: 1

Sequence:
  1. Join their email list on their website.
  2. Wait 7 days. If you receive nothing, they need your service.
  3. Write one complete, highly relevant sample email.
  4. Send the value-focused outreach template.
  5. Follow up in 5 days.

Outreach Template

Hi [Name], I'm a local copywriter. I love [Gym Name] and noticed you collect emails at the front desk, but I haven't received a newsletter lately. Engaging your current members weekly is the easiest way to prevent cancellations. I drafted a quick, custom sample email sharing a fitness tip and promoting your new classes: [Link to Google Doc]. Feel free to send this to your list! If you ever want someone to handle writing these for you every week so you can focus on the gym, let me know.

Objections & Replies

  • Objection: I don't want to spam my customers.

    Response: I completely agree. That's why I follow an 80/20 rule: 80% of the email is just a helpful, interesting tip they will enjoy reading, and only 20% is a gentle reminder about your services.

  • Objection: I can just write these myself.

    Response: You absolutely can! The reality is most owners are too busy running the shop to sit down every Tuesday and write. I take that mental load off your plate so it happens consistently.

  • Objection: How do you know what to write about my business?

    Response: At the start of the month, we have a 10-minute call where you tell me any specials or news. I handle all the research for the 'helpful tips' section.

  • Objection: Do you need my Mailchimp password?

    Response: No. I deliver the emails cleanly formatted in a Google Doc. You maintain complete control and simply copy-paste them into your software.

  • Objection: Can you guarantee people will buy?

    Response: I guarantee high-quality, engaging writing that keeps your brand in front of your customers. Actual sales depend on how good your specific offer is that week.

Turnaround Time

To manage a monthly retainer efficiently, agree to deliver all 4 emails for the upcoming month by the 25th of the current month. This gives the client plenty of time to review them and schedule them in their email software.

Tracker Guidance: Track the business name, the specific tip/offer you used in the sample, the date sent, and whether they actually sent the email to their list.

Delivery & Fulfillment Mechanics

  1. Agreement & Scope: Confirm the monthly price, the number of emails (usually 4), and explicitly state you do not handle the actual sending.
  2. Monthly Planning Call: Host a 10-minute call to get the 4 promotions/news items for the upcoming month.
  3. Drafting & Editing: Use AI to assist drafting, then manually edit for tone and format the short paragraphs.
  4. Factual Verification: Double-check dates, prices, and links for their promotions.
  5. Client Review: Share the Google Doc containing all 4 emails with the client for feedback.
  6. Revisions: Make any requested changes within the agreed scope.
  7. Final Handover: Resolve all comments and notify the client the batch is ready.
  8. Next Month Prep: Send an email on the 20th to schedule the next 10-minute planning call.
Supplementary Methodology & Evidence
Methodology & Evidence: Keeping the scope limited to 'written copy only' protects you from technical headaches. If you offer to send the emails for them, you become responsible if Mailchimp locks their account or if their emails go to the spam folder. Delivering via Google Docs keeps you strictly as a highly-paid writer.