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Your Commercial Offer

Title: LinkedIn Profile Optimization Package

Target Buyer: Mid-to-senior professionals seeking career advancement.

Problem: Their profile looks like a list of boring duties, meaning recruiters pass them over.

Deliverable: An editable Google Doc with a new Headline, About section, and 3 Experience entries.

Scope Boundaries: We provide the written copy only., We do NOT log into their LinkedIn account to make the changes., We do NOT guarantee job offers or interview placements.

Pricing Guidance

Pricing depends on scope. EarnWise is still validating representative market pricing for this opportunity.

Outreach Strategy

Target: Professionals who recently posted about looking for new opportunities, or those with strong job histories but weak profile text.

Channel: LinkedIn direct message or InMail.

Follow-Up Limit: 1

Sequence:
  1. Identify a weak headline on a strong professional.
  2. Draft a single improved headline customized to them.
  3. Send the outreach template offering the free tip.
  4. Follow up once gently if they do not reply.

Outreach Template

Hi [Name], I noticed you've been a Sales Manager at [Company] for three years, but your LinkedIn headline just lists your title. Recruiters often search for specific achievements. I rewrote your headline as an example to show how you could highlight your expertise: 'Enterprise Sales Manager | Scaling B2B SaaS Revenue'. I help professionals optimize their profiles to attract better roles. If you're open to it, I'd love to share a few more quick ideas for your About section.

Objections & Replies

  • Objection: I'm not looking for a job right now.

    Response: That's the best time to optimize. A strong profile attracts partnerships, speaking opportunities, and unexpected headhunter offers without you having to actively look.

  • Objection: I can just use ChatGPT to write this myself.

    Response: You absolutely can. The challenge most people face isn't the writing, it's knowing *what* to write. My service includes the 30-minute interview where I extract the metrics and achievements you've likely forgotten about.

  • Objection: Do you need my LinkedIn password?

    Response: Never. I deliver everything in a clean Google Doc. You maintain total security over your account and just copy-paste the text when you are ready.

  • Objection: What if the tone doesn't sound like me?

    Response: My package includes one round of revisions. We will tweak the vocabulary until it sounds exactly like your professional voice.

  • Objection: Can you guarantee I'll get interviews?

    Response: I cannot guarantee interviews, as that depends on the job market and your specific industry. I guarantee that your profile will clearly and professionally highlight your absolute best achievements.

Turnaround Time

Turnaround depends on scheduling the 30-minute discovery interview. Once the interview is complete, delivering the first draft usually takes 48 hours. Always scope delivery time based on the completion of the interview, not the initial payment date.

Tracker Guidance: Track the professional's name, their current job title, the date you sent the sample headline, and whether they replied.

Delivery & Fulfillment Mechanics

  1. Agreement & Scope: Confirm the price and explicitly state you provide copy only, not account management.
  2. The Interview: Host a 30-minute video call. Ask probing questions to extract hard numbers (e.g., 'How much money did that save?', 'How many people did you train?').
  3. Drafting: Use your AI tools to convert the interview notes into the Headline, About, and Experience sections.
  4. Factual Verification: Double-check every single metric in the draft against your raw interview notes.
  5. Human Editing: Manually remove all AI buzzwords and ensure the text sounds like a real human being.
  6. Client Review: Send the Google Doc link to the client for their review.
  7. Revisions: Adjust the tone or fix any inaccurate numbers based on their feedback.
  8. Handover: Provide instructions on exactly where to paste each section into their LinkedIn settings.
  9. Closure: Collect final payment and ask them for a LinkedIn recommendation.
Supplementary Methodology & Evidence
Methodology & Evidence: Security is paramount. You must never log into a client's LinkedIn account. If LinkedIn flags the login from a different IP address, the client's account could be banned, and you will be blamed. Delivering a Google Doc eliminates this risk entirely.