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Your Commercial Offer

Title: Weekly Podcast Content Pack

Target Buyer: Professional B2B podcast hosts publishing weekly episodes.

Problem: Hosts have high-quality audio but lack the time to write promotional social media copy.

Deliverable: 3 LinkedIn posts and 1 short email newsletter per episode, delivered in a Google Doc.

Scope Boundaries: We deliver written copy only., We do NOT edit audio or video clips., We do NOT manage their social media accounts or schedule the posts for them.

Pricing Guidance

Pricing depends on scope. EarnWise is still validating representative market pricing for this opportunity.

Outreach Strategy

Target: Active B2B podcasts (publishing within the last 14 days) whose hosts have fewer than 10,000 LinkedIn followers.

Channel: LinkedIn direct message or the email listed in their podcast show notes.

Follow-Up Limit: 1

Sequence:
  1. Listen to 10 minutes of their latest episode.
  2. Create a custom free sample post.
  3. Send the value-focused outreach message.
  4. Follow up once in 3 days asking if they had a chance to read the sample.

Outreach Template

Hi [Name], I loved your recent episode with [Guest Name]—specifically their point about [Specific Detail]. I noticed you aren't posting much written content to promote the show on LinkedIn. I took the liberty of turning that specific segment into a formatted LinkedIn post for you to use this week: [Link to Google Doc]. If you find this useful, I help hosts turn their 1-hour episodes into a full week of written social content. Feel free to use the post either way!

Objections & Replies

  • Objection: I use an AI tool to do this automatically.

    Response: Automated tools are great for speed, but they often struggle to capture your unique tone of voice. My service includes manual human editing to ensure the posts sound exactly like you, not a robot.

  • Objection: We are focusing on video clips right now, not text.

    Response: Video is powerful. Written posts actually pair perfectly with short clips—you can use the copy I write as the caption for your videos to drive higher engagement.

  • Objection: How do you know what parts of the episode to highlight?

    Response: I focus specifically on counter-intuitive claims, actionable frameworks, and personal stories, as those consistently perform best on LinkedIn.

  • Objection: What if the posts don't sound like me?

    Response: The first two weeks are a calibration period. I include unlimited revisions during this time to perfectly capture your voice and vocabulary.

  • Objection: Do you need access to my LinkedIn account?

    Response: No. I deliver everything cleanly formatted in a Google Doc. You maintain total control over your accounts and simply copy-paste the approved text.

Turnaround Time

Turnaround is strictly dependent on when the host provides the raw audio or transcript. Once you receive the transcript, a standard 4-piece content pack should be delivered within 48 to 72 hours so the host can review it before their promotional window closes.

Tracker Guidance: Track the podcast name, the specific episode/quote you used for the sample, the date sent, and whether the host actually published your free sample on their profile.

Delivery & Fulfillment Mechanics

  1. Agreement & Scope: Confirm the delivery schedule (e.g., 'Every Tuesday by 5 PM') and the exact number of posts per episode.
  2. Asset Collection: Receive the raw audio, video, or transcript link from the host.
  3. Extraction: Run the transcript through your AI tool to identify the 3 strongest themes.
  4. Drafting: Use your prompts to generate the initial drafts.
  5. Human Editing: Manually rewrite hooks, remove AI jargon, and format with proper line breaks.
  6. Factual Verification: Check every name, statistic, and quote in your document against the original audio.
  7. Client Review: Share the Google Doc with 'Commenter' access.
  8. Revisions: Adjust the tone or swap out a quote based on the host's feedback.
  9. Final Handover: Resolve all comments and notify the client the pack is ready for publishing.
  10. Archiving: Keep a copy of their preferred edits to improve your prompts for their next episode.
Supplementary Methodology & Evidence
Methodology & Evidence: Delivering via Google Docs protects you from liability. If you ask for their LinkedIn password and their account gets restricted, you could be blamed. Scoping the service strictly to 'written copy' prevents the client from secretly expecting you to also edit their video clips.