Build Your Core Asset

Initial Setup Checklist

  1. Identify a specific type of small business to target (e.g., real estate, local trades, fitness).
  2. Create 3 high-quality practice videos demonstrating your ability to explain concepts clearly without needing a spokesperson.
  3. Establish a strict workflow for verifying commercial rights for all images, video clips, and audio tracks used.
  4. Draft a clear intake brief to capture the client’s goal, tone, and factual requirements.
  5. Review current platform policies (YouTube, TikTok, Meta) regarding AI-generated content disclosure to advise your clients properly.
  6. Package your offering as a B2B service (e.g., "Package of 4 FAQ videos per month").

Action Prompts

PROMPT 1: Visual Shot List Generation
Based on this script: [PASTE SCRIPT], generate a detailed shot list. For each sentence, suggest a specific, easy-to-source B-roll concept (e.g., "close up of water dripping from a wrench") that visually reinforces the spoken point without requiring custom filming.
PROMPT 2: Factual Review Assistance
Review this script drafted for a [BUSINESS TYPE]: [PASTE SCRIPT]. Highlight any claims or technical statements that I must ask the client to explicitly verify for accuracy before we begin production.

Finished Example

This is an illustrative finished example for educational purposes.
Project: Local Dentist "Invisible Braces" Explainer Client Brief: Explain the basic process of getting clear aligners to reduce patient anxiety. Must be professional but friendly. AI Assistance Used: - Script drafted via Claude, then edited down by 30% for pacing. - Shot list ideas generated via ChatGPT. Human Production: - Sourced commercially licensed B-roll from [Provider]. - Edited in CapCut: pacing tightened, dynamic captions added, brand colors applied to text. - Factual review: Client approved script prior to editing. Delivery Package: - 1x 50-second MP4 video. - 1x Asset Clearance Sheet detailing licensing for music and stock video. - Note to client: "As this video uses standard stock footage and no highly realistic AI-generated humans or altered events, current TikTok/YouTube policies do not require the 'AI-generated' disclosure label. However, please verify policies before posting as they update frequently."

Common Mistakes

  • Promising viral views or guaranteed monetization.

    Impact: Sets impossible expectations. If a video doesn't go viral, the client considers the service a failure, leading to churn and bad reviews.

    Correction: Sell the video as an asset (saving them time, answering FAQs, professionalizing their brand). You deliver the asset; the platform algorithms are out of your control.

  • Ignoring commercial licensing and platform policies.

    Impact: Using uncleared music or failing to disclose realistic synthetic content can result in the client's account receiving strikes or being banned.

    Correction: Always use commercially cleared assets. Instruct clients to check current platform policies regarding AI disclosure before publishing.

  • Using AI to mass-produce generic, low-effort content.

    Impact: Generic content performs poorly for businesses and is often flagged by platforms as ineligible for distribution or monetization.

    Correction: Use AI for drafting and ideation, but apply human judgment to ensure the final video is specific, accurate, and tailored to the client's brand.

Failure Recovery Warning: Diagnostic guidelines for video production services.

Practice Execution

  1. Select a local business you frequent and choose one common question their customers ask.
  2. Use AI to draft a 45-second script answering that question.
  3. Edit the script yourself to make it sound natural and punchy.
  4. Assemble the video using free, commercially cleared stock assets and a voiceover (record it yourself or use a cleared AI voice tool).
  5. Add captions and background music (commercially cleared).
  6. Export the final video and review it: Does it accurately represent the business? Is the pacing engaging?
Supplementary Methodology & Evidence
Methodology & Evidence: Practice by creating content for a real (even if unaware) business ensures your samples look like actual B2B work, not generic creator content. This makes your portfolio instantly relevant when pitching to similar businesses.